Epoxy Interest Group of CRSI (EIG) Marketing Materials & Illustrations
Art Direction, Graphic Design, Layout, Photo Retouching, Illustration, Branding
Working with the associations such as Epoxy Interest Group of CRSI over the years has given me a unique understanding of the differences of promoting an industry versus a product or service. Responding to the diverse needs of the members while working with industry committees to promote the industry and association has helped me to develop a wide range of skills. Cataloging projects, photos, advertising, marketing and creating illustrations to show things that cannot be seen with the normal eye such as testing procedures and theories are just some of the many skills.
Testing result photos were utilized to simulate the testing scenarios by retouching visual testing environmental conditions around them. Other photos were enhanced to improve color, drama, and beauty to be engaging to the reader.