There’s no substitute for a printed piece, especially when people tend to retain more information reading something in hand versus scrolling the internet.
A Tactile Impression Offers a Personal Touch
While digital content has become more prominent and offers countless ways to connect with your target audience, print media is not obsolete. The screen can only capture one dimension of a project, while print has a distinct personal look and feel that can deliver a big impact. Printed materials in hand offer a tactile impression, and when people read print materials, they’re more likely to retain the information than when they’re scrolling on the internet.
Creatively designed conventional brochures, sales sheets, advertisements, direct mail pieces, business cards and newsletters further communicate your core message and brand. While these pieces can be requested through your website, the printed versions offer a more personal approach to marketing by allowing your sales force to leave behind information after an initial meeting. Printed pieces cannot be accidentally clicked away, and since this may be the final piece of information that is put in front of a CEO when a decision is being made, its importance cannot be overlooked.
Utilize All Marketng Avenues
An imperative part of marketing is aligning all the marketing materials and putting everything on the same path. Corporate brochures, product brochures, websites, trade show displays, advertising, packaging, social media… it all needs to complement and reach the main objective. The design of your business’ printed materials is as important as designing your website. Utilizing conventional printed material to complement your digital marketing efforts will increase the reach of your core message and brand as well the personal connection with your target audience.
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