National Ornamental & Miscellaneous Metals Association Membership Advertisement Series

Graphic Design, Art Direction, Layout, Photo Retouching, Pre-Press

The National Ornamental & Miscellaneous Metals Association was looking for new look for their membership campaign. After discussing the project and the benefits the membership offered, six of the most important benefits were chosen to develop the campaign around.

Two very different series of ad concepts with a unified membership benefit theme of "Forging Your Future" were developed and presented. The chosen design uses intense industry imagery, a direct yet brief service/membership message and a clear call to action. Each of the design concepts (a series of six in total) maintains this unified branding approach.