National Ornamental & Miscellaneous Metals Association Membership Advertisement Series

Graphic Design, Art Direction, Layout, Photo Retouching, Pre-Press

Overview

Developed a targeted advertisement series to support membership growth and engagement for the National Ornamental & Miscellaneous Metals Association (NOMMA). The campaign focused on modernizing outdated materials and clearly communicating the value of membership to professionals in the ornamental and architectural metals industry.

The Challenge

NOMMA’s existing membership collateral was outdated, inconsistent, and lacked a unified visual and messaging system. This made it difficult to clearly communicate membership value and limited the organization’s ability to present a strong, credible presence within a competitive and specialized industry.

My Role

Led creative direction and visual strategy for the campaign

Designed a cohesive series of print and digital advertisements

Collaborated with stakeholders to align messaging with organizational goals

Managed production and ensured consistency across all placements

The Strategy

The campaign focused on transforming fragmented materials into a cohesive, benefit-driven communication system.

Key approach

Unify visual identity and messaging across all membership touchpoints

Highlight core member benefits (education, networking, certification)

Use bold typography and structured layouts for clarity and quick readability

Ensure flexibility for deployment across print publications and digital platforms

Execution

Created a series of visually cohesive advertisements for trade publications and digital channels

Developed clean, structured layouts to support technical and informational content

Applied consistent branding, typography, and color systems to reinforce identity

Prepared print-ready files and optimized digital assets for cross-channel use

Results

Transformed fragmented and outdated membership materials into a cohesive, strategically aligned campaign system

Elevated NOMMA’s brand credibility and industry presence through consistent, professional visual communication

Streamlined messaging to more clearly communicate membership value to a targeted audience

Created a scalable framework to support ongoing membership recruitment and marketing initiatives